Virtual Product Design

Virtual Prototyping & Design Reviews

A new product's first design is rarely the optimum one. A product is created, designers collaborate for feedback, models are adjusted, and the process is repeated until the design is just right. With physical models, this process can take months, or even years, and carry a significant price tag. By harnessing the power of virtual reality and visualization, Principle Group clients see an accelerated time-to-market, optimized designs, minimized risk, and increased customer engagement.

Virtual Designs Result in Faster Time-to-Market

Integrating high-end visualization with advanced engineering results in a faster decision cycle with better insights. Principle Group has worked with elite clients in the automotive, aerospace, consumer products, and defense manufacturing industries to design virtual reality systems, in addition to developing processes that embrace and fully utilize immersive technology. As a result, our clients experience deeper insights during the product design process with astounding return on investment (ROI).

Optimizing Designs During Review Minimizes Risk

Designers and engineers immerse themselves in their virtual designs to interact with their models inside and out. As a result, they see design implications that might go undetected until physical prototyping. Teams quickly optimize designs in a virtual environment, lowering the risk of mistakes.

Improved Relationships and Increased Trust with Customers

As Principle Group clients interact in visualization environments, users become more confident in proofs-of-concept and designs. A long-lasting, positive impression stays with clients long after their virtual reality experience, keeping them coming back again and again.